Members Library

ML0097 - PWX 2018 Opening General Session - Roy Spence

Sep 25, 2018 2:13pm


The Power of Purpose — Where Your Talents and the Needs of the World Intersect

It was 1971, and four recent University of Texas graduates decided to start an advertising agency in Austin, Texas ‐‐ then a funky little college town known primarily for hippies and armadillos. Roy Spence was one of them. He went down to the bank to borrow $5,000 and the loan officer asked, “What is your business plan?” Roy was frozen and then finally said, “Well let’s see. We want to stay together, stay in Austin, make a difference and some money, too.” He got the loan. 

45 years later, Roy and his partners are still together, still in Austin and still trying to make a difference. Roy signs every letter with the words, “Ride at Dawn.” That’s not just a sign‐off, it’s a manifesto — a call to action to live life to its fullest every day. 

Roy is also Co-founder and CEO of The Purpose Institute. The Purpose Institute is focused on discovering the core values that define and shape an organization’s culture and the core purpose that captures the difference an organization makes in the world. 

In 2017, Roy created the Promiseland Project to maximize the power of purpose to enlighten, inspire, engage, and motivate Americans to bridge the cultural divide. The Promiseland Project uses the power of positive, non-partisan, solutions-driven, and purpose-inspired communications to lead the way in building a high-performing, job-creating, mutual-respect Culture of US, within the USA.

Roy is also the author of two books and is a Gallup Senior Adviser as Gallup’s expert on purpose and champion of Clifton’s Strengths Movement. 

The theme for the 2018 PWX is The Power of Public Works! Don’t miss this inspiring opportunity to discover and bring the power of purpose to your public works service to your organizations and communities.  

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