The immediacy at which the average person expects information regarding public services is at an all-time high. Let's take a look at the communication pitfalls that snow and ice operations can sidestep by having an effective winter operations communication strategy. We'll share tips for ways to tell the snow and ice control story in such a way that builds confidence in the operations and garners appreciation for those who work around the clock to keep our roadways safe.

Learning Objectives:

Develop effective communication strategies for snow and ice control operations.
Position your public works operation to be viewed with confidence during problematic snow and ice events.
Effectively convey your overall approach to snow and ice control to the average layperson.

Frank Williams MPA

Administrator, City of Columbus

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